Building a National Brand to Help Your Business Expand

Watch how a brow studio worked to build a national brand with the help of the Wells Fargo Works Project, and learn how you can win a similar experience, including $25,000 for your business.

After finding success in her Pasadena, CA brow studio, Zoey Van Jones is looking to grow it into a national brand. 

Going from one location to two is a big enough step, but the greater challenge she faces is getting into a national retailer and building a recognized brand. The Zoey Van Jones Brow Studio was selected to experience the Wells Fargo Works Project, in which they were given $25,000 and expert mentorship to make a plan to sell the business.

She used the money to help develop a branded product line, record how-to videos and make a social media push.

TELL US: What have you done to help build your business' brand? 

This article is sponsored by Wells Fargo Works. Watch the video series, then enter the contest where you could win a similar experience, including $25,000 for your business. Watch the videos and enter the contest here.

randy albin May 19, 2014 at 02:47 PM
maybe you can build a national brand by going online. this is tough stuff to understand how to do it. make life less complicated and follow owner's manuals. where are they?


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